Challenges

Pacific Place sought to reinforce its reputation as a hub for arts and culture and ride on its partnership with Art Basel Hong Kong as the sole offsite project location of the 2024 edition during the highly anticipated Hong Kong Art Week. The ultimate aim was to engage the local and international arts community to create wide-reaching storytelling.

Approach

A comprehensive communications campaign was crafted to elevate the conversation surrounding the site-specific installation, tailoring distinct narratives for the artist, the curator, and Pacific Place. Strategic media outreach positioned Pacific Place’s art campaign at the centre of Hong Kong Art Week discourse through personalised guided tours and targeted interviews with leading media titles and platforms.

Outcomes

• Secured over 125 high-quality clippings in top-tier local and international arts and culture publications, such as Ocula and Prestige, that caught the attention of the arts community at large.
• Arranged exclusive interviews between the artist and the curator with prominent media outlets such as China Daily, Ocula, and Ming Pao, fostering in-depth dialogues and industry recognition.
• Hosted a well-attended media preview in the lead up to Hong Kong Art Week that drew over 25 media, as well as exclusive guided tours for visiting regional and international media.

More Works