GROW YOUR CAREER WITH SINCLAIR
You have a passion for integrated marketing communications. You are ambitious, confident and curious. Creativity comes naturally to you, as is evident by your content creation and storytelling. You are eager to be part of a collaborative, vibrant and busy team. If this sounds like you, read on.
Sinclair is a full-service marketing communications agency specialising in public relations, content creation, social media and influencer marketing. With earned media at our core, our integrated approach builds value, inspires action, changes opinion, and grows reputation. We work across industry and sector with one goal in mind – to create business impact for our clients through persuasive storytelling. We devise and nurture integrated communications campaigns that are deliberately shareable and generate ideas that get people talking. Find out more at www.sinclaircomms.com.
We are seeking a self-motivated Senior Executive/Assistant Manager-Social Media and Content Marketing with a positive outlook and a ‘can-do’ attitude to join our Hong Kong team. Someone who thrives on responsibility and accountability. Your objective is to proactively drive forward client programmes and deliver results. You are able to envision brand requirements and turn that into creative and engaging, audience-focused storytelling. You are responsible for front-line client relationships and implementing social media marketing strategies for clients. You manage online communities, execute online advertising and interpret analytics, working towards the set KPIs and reporting requirements. You are knowledgeable of functionality, content features, audiences, styles and trends across platforms, including, but not limited to, Instagram, LinkedIn, Facebook, YouTube, Threads, WeChat, Red, and Weibo. It’s important that you work well with others.
RESPONSIBILITIES IN THIS POSITION
- Content Creation: Stays up to date with the latest social media trends and adopts new social media practices as appropriate, crafting impactful messaging and storytelling for digital and social media content, with the ability to adapt tone for target audience across B2C and B2B channels
- Social Media Management: Content publishing, platform management and paid social campaign implementation for social media platforms, including Facebook, Instagram, LinkedIn, YouTube and Threads. (WeChat, RED and Weibo are a plus)
- Analytics & Optimisation: Ensure optimal delivery and performance of campaigns and derive insights from data for optimisation
- Account & Project Management: Serve as key day-to-day client contact, assist in developing client timelines and manage expectations
- Influencer & Industry Network: Develop strong relationships with lifestyle influencers, negotiating partnerships with them on behalf of clients and the agency, as well as building and maintaining relationships with contacts at social media platforms to explore sponsorship and partnership opportunities
- New Business Development: Assist with new client pitches, including research, proposal development and presentations
- Research & Insights: Monitor news and trends for clients and their competitors using media monitoring and social listening tools
- Collaboration: Collaborate with content and creative team to craft engaging content
- Reporting: Lead the monitoring, analysis and reporting for clients, track outcomes against KPIs and competitors, and drive results
REQUIREMENTS OF THE CANDIDATE
- Strong work ethic
- Excellent verbal and written communication skills in English and Traditional Chinese (native Cantonese)
- Degree qualifications with a minimum of 4-5 years relevant experience in digital and social media marketing within an agency or in-house environment
- Working knowledge of tools like Canva and generative AI
- Design and editing skills, also a plus
- Strong working understanding of media buying, SEO and SEM
- Experience in analytics, website management and influencer engagement is a plus
- Creative thinker with a strong passion for digital and social media marketing
- High attention to detail and possess outstanding planning and organisational skills
- Ability to handle multiple projects with competing priorities
- Holder of Permanent HK ID card or legally eligible to work in Hong Kong
- A sense of humour!
SINCLAIR VALUES
Team members are expected to understand and live by our team values.
- Respect: We build positive relationships based on mutual respect with our colleagues, clients and our community
- Honesty & Integrity: We build responsible, trustworthy, fair-minded relationships. We value our reputation and work towards protecting our clients. We strive for the highest levels of professionalism.
- Team First: We are an independent business based on strong family values. We foster a positive, passionate team environment where talent is nurtured, people are valued, and an entrepreneurial spirit is encouraged
- Client Partnerships: We cultivate and nurture positive client relationships, promoting collaborative partnerships where we view ourselves as an extension of their team. From strategic council to informal advice, we work beside our clients to achieve their goals.
- Excellence: Deliver consistently high-quality services to our clients. We’re not satisfied with satisfactory.
- Creativity: In allaspects of our work – processes, strategy building and implementation. We believe that creative thinking is the key to excellence, enduring growth, and success.
- Balance: Work-life balance extends to working hours, holidays, and our unique culture
- Community Good: Work with local charities and not-for-profits to create a positive impact on our local community.
EQUAL OPPORTUNITY POLICY
Sinclair believes firmly in ensuring equal opportunities and as your employer is committed to enforcing equality across the team. Each individual will be seen as equals in every aspect of the company’s recruitment, employment, training, promotion, transfer, compensation, benefits and termination policies.
No member of the Sinclair team will face a disadvantage because of age, gender, pregnancy, physical or mental state, race, colour, nationality, religious or political affiliations, sexual orientation, marital status, or family status during your employment, or when applying for a job with Sinclair.
The values that matter to us are your suitability and capability for the job position. Our teammates are recognised and rewarded according to their contribution, performance, and skill.
We do not condone any kind of behaviour of discrimination, harassment, vilification, and victimization under any circumstances.
We’re looking forward to starting a conversation with you.
Sinclair offers a competitive remuneration and benefits package, as well as excellent career advancement prospects to the right candidate.
Please send your cover letter, CV, date of availability and expected salary to joinus@sinclaircomms.com.
Personal data will be used for recruitment purposes only.
Applicants who do not receive our response within 2 months are considered unsuccessful for the above opening.
