Asahi Super Dry debuts “three-low” innovation with the launch of new ‘Dry Crystal’ beer

For those looking to live life without compromise, Asahi utilises pioneering Japanese brewing techniques and the finest ingredients to bring consumers the iconic Super Dry taste with lower ABV, calories, and carbs.

Japan’s number one selling beer brand Asahi Super Dry, introduces a new low-strength beer with “three-low” innovation – Dry Crystal. Following the successful launch of Dry Crystal in Asahi’s home market of Japan in 2023, this new beer will now be available in Hong Kong and Taiwan and is ideal for those who look to embrace more of everything life has to offer.

Inspired by the Japanese philosophy of living a full and active life, Dry Crystal is made in Japan and offers three exciting “lows” – a lower 3.5% ABV, as well as 40% less calories and 70% less carbs than Asahi Super Dry beer – while delivering the same iconic Super Dry taste. Dry Crystal aims to bring users to a new discovery by unlocking new ways to experience beer, while providing the same high-end quality and premium-feel inherent to the brand.

‘’With consumer needs at the core of the business, Asahi Super Dry continuously explores new product offerings and innovations that tap into the latest trend and consumption occasions across different markets. Dry Crystal is the next generation under the Super Dry edition and was created to respond to a change in consumer attitudes – a growing consciousness about what they are eating and drinking. The new product is perfect for those who want to enjoy a beer and not miss out in social situations while also maintaining a lifestyle of moderation,” says Kinyi Choo, Managing Director, Asahi Beer Asia.

The Next-Gen Asahi Super Dry – 3-Low Innovation

Brewed in Japan, Dry Crystal delivers the classic Super Dry ‘quick peak and clean finish’ and a true beer taste with richness and sharpness, with just 3.5% ABV and only 25 kcal and 0.9g carbs per 100ml. This vibrant and full-bodied taste of Dry Crystal is achieved through innovative brewing techniques that use a special hop called Polaris, known for its cooling sensation and a high fermentation rate. Dry Crystal provides an alternative choice to consumers who want to enjoy their favourite beer but moderate their alcohol intake.

The face of the new ‘Dry Crystal’ generation

To bring the Dry Crystal launch to life, the brand has collaborated with renowned Japanese actor, Kanna Hashimoto, known for her dynamic on-screen presence and one of the youngest actors to have won the 40th Japan Academy Prize for New Actor Award. In her first-ever role in an alcohol-related advertisement, the energetic video showcases Hashimoto living both her professional and personal life without compromise as she savours the new Dry Crystal beer.

To the catchy tune of Pharrell Williams’ Grammy Award winning hit song, “Happy,” the advertisement with Kanna Hashimoto seamlessly illustrates how Dry Crystal’s refreshing taste and low calories and low carb formulation can perfectly complement individuals’ active lifestyle of moderation.

Expanding product portfolio to reach new audiences

With Dry Crystal, the brand aims to provide the Super Dry experience to the new generation of beer drinkers, making the beer a perfect fit in the brand’s current range of offerings which already includes 0%, 3.5%, and 5% beer options. In 2023, Asahi also added the Nama Jokki can – the world’s 1st innovation draft beer in a can – to their portfolio in key Asian markets, including Hong Kong, Singapore and Taiwan. This product allows consumers to enjoy the same Super Dry taste as a glass of draft beer served at a bar or restaurant, in a can.

The new Dry Crystal is available in supermarkets, online and select restaurants across Hong Kong and Taiwan. For more information about the new Asahi Super Dry, please visit Instagram (@asahisuperdry_hk / @asahisuperdry_tw) or Facebook (Asahi Hong Kong / Asahi Beer Taiwan).