Booking.com reveals latest travel trends in 2025
Booking.com, one of the world’s leading digital travel platforms, reveals that solo travel is rapidly gaining traction among Hong Kong travellers. Nearly 1 in 4 Hong Kong travellers embrace solo adventures and Gen Z in the lead with 35% planning solo trips in 2025.
This year, 24% of Hongkongers plan at least one solo trip, surpassing the global average of 18%. Gen Z (ages 18-27) leads the trend, with 35% eager to embark on solo adventures, reflecting a growing desire for independence and self-discovery.
In 2024, according to a survey* by Booking.com, nearly 30% of the Hong Kong travellers spent 5 to 9 days for leisure while 23% of them spent up to 14 days. Overall, 22% of Hong Kong travellers ventured solo, with the following motivations: ● 59% wanted the freedom to create their itinerary, substantially higher than the global average of 38%. This preference is significantly reflected in Gen Z, at 69% ● 38% wanted time for self-reflection and to travel alone ● 31% did not want to align their plans with someone else, particularly among male travellers (36%)
Solo travel is set to surge further, with 61% of solo travellers planning international trips and 59% prioritising relaxation, well above the global average of 49%. Millennials (aged 29-44) are notably inclined toward restorative getaways.
Ms. Regina Chan, Area Manager, Taiwan and Hong Kong at Booking.com, said, “Solo travel can be empowering, and this realisation is taking root in more and more travellers today. Hong Kong solo travellers are diving into adventure, eager to immerse themselves in local cultures of vibrant cities, serene nature, and experience new places on their own terms. In 2025, over half (54%) of Hong Kong solo travellers plan to spend more on activities and food while travelling, take a higher number of trips and travel further. With Booking.com’s Connected Trip vision, travellers can book everything they need seamlessly, right from flights and accommodation to attractions and car rentals, thus gaining a complete experience from one platform. We are committed to make travel easier for everyone.” Booking.com’s Recommendations for Solo Travellers
When choosing destinations, solo travellers prioritise safety (59%), local cuisine (41%), and good weather (40%). With this in mind, here are the destinations that blend adventure, relaxation, and vibrant lifestyles for the ultimate solo escape:
Tokyo, Japan While buzzing with breathtaking neon-lit skyscrapers, vibrant streets, the thrill of many theme parks and countless food markets, Tokyo is also known for being a hot spot for solo travellers looking to explore a new city alone. From taking in the city’s breathtaking views at The Tokyo Metropolitan Building to strolling through Ueno Park, stunning during cherry blossom season, or immersing in the city’s rich culture at a Samurai Sword-handling Experience, there is never a dull moment. And for those looking to experience the city’s captivating nightlife further, this Shinjuku: Local Bar Hopping Tour in Tokyo allows one to get immersed in the authentic Japanese drinking culture.
Where to stay: Kick back at the Resol Poshtel Tokyo Asakusa, a capsule hotel ideal for solo travellers looking for relaxation after a busy day’s exploring. While ideal for the jetsetter looking for some alone time, others can try the living lobby, infused with elements of Japanese culture, including cherry blossom trees and historical paintings, as a place to meet similar like-minded travellers.
Koh Samui, Thailand As Thailand’s third largest island, the white sandy shores and pristine beaches of Koh Samui provide the perfect backdrop for a solo trip. For travellers who love to explore beyond the seaside, the City Tour Around Koh Samui and Jeep Jungle Safari will bring you to visiting the nightlife and interesting sites of Koh Samui. Due to the island's size and lack of public transport, motorbike taxis and the Songthaews (converted pick-up trucks) are the ideal modes of transportation.
Where to stay: Lub d Koh Samui Chaweng Beach is perfectly located in the heart of Chaweng, just 500m from Central Festival Samui. This vibrant retreat boasts two outdoor swimming pools, a lively beach club, and a stylish shared lounge. Solo travellers can unwind with a game of billiards or ping-pong, soaking in the social vibe. With its prime location, it’s an ideal base for exploring or simply kicking back in tropical bliss.
Byron Bay, Australia The coastal town of Byron Bay is made popular due to its laid-back surfer vibes and wellness scene. Do as the locals do by shopping for fresh produce and local products at its many organic and farmers' markets. Byron Bay also has natural vistas that are best experienced through a hike in its hinterland consisting of cosy villages, rolling hills and tranquil waterfall pools.
Where to stay: Situated at the Belongil beach front, Wake Up! Byron Bay offers modern accommodation with the bohemian beach vibe of Byron Bay. Guests can access an extensive list of free activities, including yoga classes and surf boards, while the Tree House bar and restaurant offer a range of quality food, cocktails, wine and beer on tap.
Hoi An, Vietnam The beautiful and idyllic city of Hoi An has been part of the UNESCO World Heritage Site since 1999. Travellers can witness the architectural fusion of China, Europe and Japan all throughout the city’s Old Town. Tourists can also have a go at the city’s one-of-a-kind Basket Boat Tour and sharpen their culinary skills with cooking classes conducted by locals.
Where to stay: Hoian Central Hotel features a refreshing outdoor pool and a relacing garden, perfect for solo travellers to unwind after a day of exploration. Dive into Vietnamese culture through chef-led cooking classes, a perfect way to savour local flavors and connect with fellow enthusiasts. With its prime location, rated an exceptional 9.8 by solo guests, this boutique gem places the Old Quarter’s charm at your doorstep.
Lisbon, Portugal Regarded as one of the safest cities in Europe, Lisbon offers lone travellers comfort and protection. There is much to do and see, from riding the 28 tram and taking in the colourful streets to feasting on pastel de natas. Get to know the historic side of Lisbon by visiting Castelo de São Jorge, a stunning castle overlooking the city and walking through the suburbs of Alfama and Mouraria, the oldest neighbourhoods in the city, boasting a collection of cafes and bars along the narrow streets, where every corner offers striking views. For those who want to learn more about the culture of Lisbon, enjoy a night of Portuguese soul music at Live Fado Show or join the Tastes & Traditions of Lisbon Food Tour will offer travellers a fun environment to discover the tastes and flavours of the city’s local cuisine, and meet new people that also have an interest in delicious food.
Where to stay: Featuring a shared lounge, terrace and bar, LX Hostel is located in the heart of LX Factory, between the bustling city centre and beaches of Lisbon and with over 50 shops and restaurants on the doorstep. Designed with modern, artistic and quirky features, this hostel values privacy and comfort, while also helping to connect solo travellers from across the globe in its communal spaces.
