Booking.com Reveals the Top Trending Travel Destinations and Stays for Summer 2025
As summer is here and temperatures rise higher, Hong Kong’s passion for travel burns even brighter. According to Booking.com, one of the world’s leading digital travel platforms, summer 2025 is set to ignite bold itineraries, extended journeys, and purposeful getaways. The latest data reveals 76% of Hong Kong leisure travellers feel excited about exploring the world in the months ahead, and over half (53%) of Hong Kong leisure travellers plan to spend more on travel in 2025 compared to the previous year.
Leveraging insights from accommodation search data and global traveller surveys, Booking.com identified the top trending destinations for different types of travellers, making summer 2025 a season of unforgettable journeys. From sun-soaked coastlines to vibrant cities and cultural discoveries, this summer’s trending destinations offer something for every kind of traveller, with Hurghada, Egypt topping the global trending destinations list, thanks to its warm climate and easy resort access.
Top Trending Global Destinations for Summer 2025
- Hurghada, Egypt
- Sharm El Sheikh, Egypt
- Tokyo, Japan
- Dubai, UAE
- Bangkok, Thailand
- Alicante, Spain
- Nice, France
- Malaga, Spain
- Rimini, Italy
- Dubrovnik, Croatia
Cultural activities are rising among families With 68% of Hong Kong parents making travel a top yearly priority, family vacations are set to shine this summer. Beyond sun-soaked relaxation, 82% of Hong Kong parents seek trips that immerse their children in diverse cultures and unique adventures, with 52% planning to visit historical sites and museums. Globally, families are embracing villas and camping, with surges of 19% and 16% respectively in searches. Technology is transforming trip planning, with 85% of Hong Kong families leveraging AI tools to streamline the process, making it faster, smarter and easier.
Top Trending Summer Destinations for Families
- Hurghada, Egypt
- Paris, France
- Dubai, UAE
- Tokyo, Japan
- Alicante, Spain
Couples are drawn to travel for shared unique memories In 2025, half of the Hong Kong travellers (51%) are eager to embark on a journey with their significant other, partner or spouse, as couples are increasingly valuing memorable experiences over material gifts, especially Gen Z (62%). Hong Kong couples are drawn to city getaways (53%), nature retreats (46%) and cultural attractions (41%), while globally, there is an increase in the trend for unique stays like tented camps (16%) and chalets (13%). While popular destinations like Milan and Alicante remain favourites, trending summer hotspots such as Sharm el Sheikh, Egypt, offer idyllic settings to enrich romantic itineraries.
Top global trending summer destinations for couples
- Sharm el Sheikh, Egypt
- Tokyo, Japan
- Milan, Italy
- Dubai, UAE
- Alicante, Spain
Group travellers seek adventures in nature to build connection Group travel is gaining momentum this summer, particularly among Gen Z, with 24% of Hong Kong’s younger travellers opting for group getaways. These adventurers seek experiences that combine social connection with nature, as 43% prioritise activities like stargazing and outdoor pursuits. This aligns with a broader movement, where 50% of Hong Kong travellers express a desire to explore natural landscapes such as lakes, mountains and national parks. Group travellers are showing a growing interest in riads (a traditional Moroccan house or palace with an interior garden or courtyard) and holiday homes, with searches up by 16% and 12%, respectively.
Top Trending Summer Destinations for Groups
- Ayia Napa, Cyprus
- Alicante, Spain
- Albufeira, Portugal
- Paris, France
- Marrakech, Morocco
With Connected Trip, Booking.com continues to simplify travel planning for 2025, offering a seamless platform where travellers can arrange every aspect of their journey. Booking.com connects every element of the trip. Travellers can also take advantage of Getaway Deals, with discounts of up to 20% for stays with checkout before September 30, 2025. Plus, members of the Genius loyalty program unlock even more perks—like free room upgrades and breakfast—at a wide range of properties worldwide, experiencing extra value and ease to their summer travels.
