Booking.com unveils the world’s most welcoming cities

Booking.com’s travel predictions for the year ahead highlight how travel isn’t just an escape, it’s a catalyst for people to experience their best lives.

The brand’s latest Travel Predictions 2024 survey has revealed that more than three-quarters (80%) of respondents feel more ‘alive’ when they are on vacation and exploring new places. In conjunction with the twelfth edition of the Traveller Review Awards, Booking.com is unveiling the 10 Most Welcoming Cities on Earth for 2024, accompanied by a comprehensive guide on how to make the most of these charming destinations.

Among the winners of the Traveller Review Awards 2024, Hong Kong shines bright as a recipient, having achieved recognition for its outstanding hospitality and service. Within the city, 132 hotels, apartments, guest houses and more earned high traveller ratings on Booking.com, placing them at the pinnacle of customer satisfaction. The top 10 accommodations in Hong Kong that received a traveller review score of over 8 on Booking.com include (in alphabetical order):

• Four Points by Sheraton Hong Kong, Tung Chung • Grand Hyatt Hong Kong • Hotel ICON • Hotel Stage • K11 ARTUS • Kerry Hotel, Hong Kong • Kowloon Shangri-La, Hong Kong • Page148, Page Hotels • The Fleming Hong Kong • The Hari Hong Kong

2024’s Most Welcoming Cities on Earth As evidenced by the more than 308 million verified customer reviews on Booking.com, the highlighted destinations have all demonstrated consistent delivery of top-tier hospitality and service across their accommodations. The 10 most welcoming cities on earth this year are:

1. Arraial d’Ajuda, Brazil A charming town situated south from Porto Seguro, Arraial d'Ajuda is known as one of the best beach destinations in Brazil. Beloved for its soothing atmosphere and incredible beaches, it’s a perfect destination for the two thirds (70%) of travellers who want to rest and recharge when travelling in 2024.

2. Ermoupoli, Greece The stunning capital of Syros, a Greek island in the Cyclades, what makes Ermoupoli unique compared to other Cycladic towns is its Venetian heart and exceptional neoclassical architecture painted in attractive pastel hues, making this hillside town an eyecatcher on its own. Outside of the city, travellers can explore the island's incredible beaches, quaint villages, and traditional tavernas.

3. Viana do Castelo, Portugal Nestled in northern Portugal and just under an hour drive from Porto International Airport, the enchanting coastal town of Viana do Castelo blends architectural grandeur, noteworthy religious sites, and a vibrant culture into one destination. Its prime location on the Atlantic Ocean has made it a mecca for surfing, kitesurfing, and windsurfing.

4. Daylesford, Australia Located in the foothills of the Great Dividing Range of Victoria and less than 70 miles from Melbourne, the idyllic town of Daylesford is best known for its natural mineral springs, vibrant arts scene, and world-class spa offering. The area’s landscape, made up of serene lakes and lush forests, makes it the perfect destination for those seeking rest and relaxation.

5. Grindelwald, Switzerland Grindelwald is situated in the heart of the Swiss Alps at over 3,300 feet above sea level. Surrounded by iconic peaks like the Eiger and Jungfrau, the mountain retreat is a year-round haven for skiiers, snowboarders, hikers, and cozy chalet lovers alike.

6. Moab, United States Situated in southeastern Utah, Moab is an outdoor enthusiast's paradise and the perfect place to discover a variety of landscapes that are among the most beautiful in the country. Travellers can go on unforgettable hikes through national parks, discover the area by kayaking or paddleboarding on the nearby Colorado River, or go stargazing under some of the darkest skies in the United States.

7. Uzès, France Bienvenue à Uzès, a picture-perfect town in the centre of the Provence region in southern France, is characterised by its medieval style, cobblestone streets and historic charm. To truly experience Uzès means to get lost through its narrow alleys and discover the many artisan shops and art galleries.

8. Mazatlán, Mexico Just across the Gulf of California from Cabo, Mazatlán is a perfect beach destination for travellers that want to escape from the crowds, while still enjoying Mexican traditions, including good food, nice atmosphere, friendly locals, and incredible beaches. Mazatlán is rich with history and heritage with 19th-century colonial architecture coated in vibrant colours throughout the city.

9. Jaisalmer, India Known as the “Golden City,” because of the yellow sand and the yellow sandstone used in every architecture of the city, Jaisalmer is a rustic destination in the western Indian state of Rajasthan. The city's most iconic landmark is the Jaisalmer Fort, a UNESCO World Heritage Site, that looks like a giant sand castle emerging from the desert, making it a spectacular sight to visit.

10. Fujikawaguchiko, Japan Situated at the base of the iconic Mount Fuji and renowned for its stunning views, Fujikawaguchiko offers the perfect blend of natural beauty and cultural richness. The town serves as a gateway to the Fuji Five Lakes region and offers travellers easy access to Lake Kawaguchi, the Yoshida Trail and the area’s many hot springs.