Jollibee, the beloved international fast-food brand, has launched its new “Coated Chicken” – Korean–Style Sweet & Spicy Chicken, unleashing a vibrant K-wave sensation for Hong Kong taste buds.
Available through December, this limited-time star makes its hot debut with an authentic gochujang-and-soy sauce base, thoughtfully blended for a sweet-and-spicy kick with rich, savoury depth. Each piece features Jollibee’s trademark signature crispy fried chicken, generously coated in this flavorful Korean sauce, delivering a tender and juicy bite with layered flavours of a sweet–spicy duet to serve up the “Taste of Joy”.
Limited-time launch sparks sweet-and-spicy fandom frenzy
To celebrate the launch, Jollibee’s fans squad assembled for a surprise street parade in North Point, lighting up the neighborhood with glowing support signs, tasting samples of the Korean-Style Sweet & Spicy Chicken, and exclusive fandom freebies. The vibrant event gave passersby a chance to feel the heat and energy of the new flavour for themselves, sparking a citywide fried-chicken frenzy.
The sweet-and-spicy wave isn’t over, “Bee fans” across the city are turning up the heat! Starting from tomorrow (22 October 2025), all Jollibee stores across Hong Kong (excluding the Central Store) are giving away limited-edition fan banners. Consumers who order the Korean‑Style Sweet & Spicy Chicken, either à la carte or as part of a set meal, will be eligible to receive this special giveaway item while supplies last and join the sweet & spicy movement.
Whether you are a loyal “Bee fans,” a K-food enthusiasts, or a trend-savvy foodies, the Korean-Style Sweet & Spicy Chicken is shaping up to be the flavour pick of the season. Jollibee invites everyone to join the sweet & spicy movement and experience the “Taste of joy” in every bite!
