Jollibee launches the Taste of Joy in Hong Kong
Jollibee, the beloved global restaurant brand, launched its latest Taste of Joy campaign, featuring Chickenjoy, a range of exclusive offers and enhanced dining experiences. Starting today and continuing through the end of the year, Jollibee would like to invite Hongkongers to enjoy its signature Chickenjoy, providing a moment of relief from their bustling routines and a chance to rediscover the simple joys of life.
New Taste of Joy campaign bringing joy to consumers in Hong Kong
Amid the hectic, high-pressure lives many Hongkongers face, the brand has always been offering delicious food to uplift their customers’ spirits. The Jollibee’s newly launched Taste of Joy campaign seeks to remind Hongkongers that simple joys can be found everywhere, including in every bite of the brand’s Chickenjoy. Jollibee launched Taste of Joy across the city with thoughtfully designed tram advertisements and a video collaboration with Hong Kong influencer Michael Chu (朱柏熹).
Jollibee also brought the Taste of Joy directly to young professionals themselves, with the brand’s cheeky and cheery mascot doing surprise office visits for a joyful break. Jollibee has also launched a series of short videos about the lives of office-goers, working mothers and students, illustrating how Chickenjoy lights up their lives with moments of happiness (Watch the video).
A growing fried chicken sensation, Jollibee’s Chickenjoy has been consistently crispy, tender, juicy, and delicious since 1978. Each piece of Chickenjoy is marinated with a special family recipe, then delicately hand-breaded and deep-fried to ensure a fresh, tender, juicy interior and crispy exterior. Dipping Chickenjoy into its special gravy adds another layer of flavour, allowing customers to experience little moments of happiness in their daily lives with every bite, truly embodying the essence of Taste of Joy experience.
Jollibee takes every customer’s needs into account and continuously enhances the overall customer experience, including new menu items that cater to local tastes and a brand-new store design. Its branches are undergoing upgrades in phases, introducing self-service kiosks and mobile ordering systems. As well as updating store designs, creating a cheerful and energetic dinning atmosphere.
Daily surprises await you
Jollibee is introducing a series of Taste of Joy surprises starting from October, inviting everyone in Hong Kong to savour its signature Chickenjoy and other delicious menu items. In late October, Jollibee invites consumers to share Chickenjoy buckets with friends and colleagues on Wednesdays and Thursdays. With a limited offer of complimentary drinks, creating mini moments to recharge and experience the joy of eating together. Stay tuned for more festive offers and promotions in November and December!
For more information, please visit https://jollibee.com.hk.
