Cedric Lai
“Appreciate the small occurrences in life; keep learning and maintain a youthful mindset.”
With a creative mindset that drives the team to discover uncharted territories and surpass their limits, Cedric takes lead on creative and design across the Sinclair team. He has a passion for finding impactful brand solutions – while delivering quality work within budget and on time. Through visual storytelling and design, he enjoys exploring new and inventive ways to connect with audiences.
I may not have gone where I intended to go, but I think I have ended up where I needed to be.
As an experienced designer with a diverse skillset working with various types of media, Cedric has over ten years of experience creating and implementing successful content and marketing campaigns across B2B and B2C industry sectors. This diverse experience in media and marketing allows him to design comprehensive campaigns and engaging content that connects.
Cedric graduated with a degree in marketing in 2023, after having dropped out of university without completing his degree in 2012 to start his multi-media design career.
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