Joyce Lai
“I get to meet interesting people from all walks of life.”
Joyce joined Sinclair in 2018 and has grown her career with the agency. She leads specialist teams across the consumer and luxury lifestyle sectors, partnering with clients towards best practice and driving success. As an integrated communications strategist, Joyce’s experience spans global and local, mass to premium campaigns.
Charming and charismatic, Joyce prides herself on being in-the-know and ahead of the trend. Her natural storytelling abilities and creativity allow her to resonate with audiences for campaigns across the region. She taps into her extensive regional network of media and influencers to ensure that brands she works with shape conversations that matter. She is a true team player with an unwavering can-do attitude that is contagious and inspiring, rallying those around her towards shared goals and achievements.
Born and raised in Hong Kong, Joyce is a native Cantonese speaker and fluent in English Mandarin. She received her Bachelor of Social Sciences (Hons.) from Hong Kong Baptist University.
