Assessing communications function of a shipping company
Uncovering gaps and opportunities in Pacific Basin’s current external and internal communication strategy to shape an effective long-term roadmap.
Challenge
The challenge for Pacific Basin Shipping Limited was to move toward a more structured and strategic approach to their communications function. This demand an in-depth, end-to-end assessment to develop clarity, alignment and impact in its communication efforts to support both immediate and long-term brand reputation.
Approach
Conducted a comprehensive marketing communications audit, spanning internal and external channels, stakeholder interviews, existing narrative, crisis planning process and other gaps. Identified gaps and opportunities, forming the foundation for a tailored, actionable communications roadmap to help Pacific Basin remain competitive in their industry and gain traction in brand visibility to external audiences.
Outcomes
- Successfully delivered a comprehensive audit report and a communications roadmap including action plan and timeline to refresh Pacific Basin’s communications function and role.
- Gained the CEO and communications’ team buy in on all recommendations made with positive in-person feedback conveying clarity and direction on next steps to take.
