Boosting APAC investor interest in London
Reinforce London’s global investment appeal and establish Opportunity London as the primary investing resource through compelling storytelling campaign.
Challenge
To highlight how London continues to be an attractive city for investors, especially in a market where there has been a shift in the types of funds and opportunities that investors are looking for. Inspiring interest amongst Asian business leaders, especially those based in Hong Kong, Japan, Malaysia, Singapore, and South Korea, to consider investing into London’s trillion-dollar economy and diverse boroughs.
Approach
Sinclair developed and drafted Asia-focused key messaging for Opportunity London to drive a narrative that resonated with the target investors in the region. Drafted and distributed a press release that introduced Opportunity London’s prospectus and reinforced London’s investment potential, backed by research data. Built deeper understanding and credibility through thought leadership, by arranging interview opportunities for CEO, Jace Tyrrell.
Outcomes
- Successfully delivered interview opportunities with key spokesperson with top media titles such as Bloomberg Businessweek, Economic Digest and Ming Pao.
- Generated 230+ pieces of coverage across APAC including Hong Kong, Japan, Korea and Mainland China.
- Achieved 100% key messages penetration in all resulting coverage.
