Building awareness in the Asia-Pacific region of Chelsea Barracks as a prestigious London address with an exceptional selection of residential accommodation.
Challenge
Chelsea Barracks was seeking to appeal to their Asia-based buyer demographic and seize their interest in its latest turnkey offerings at 2 and 9 Mulberry Square. The challenge was to ensure this property stood out from the many other luxury properties in the central London area, which is popular amongst overseas investment buyers.
Approach
Positioned Chelsea Barracks as one of the most significant residential developments in central London in our media strategy to target top-tier regional lifestyle and property media. Crafted an impactful narrative to demonstrate the new residence has redefined luxury living; showcasing the designs and best-in-class wellness amenities. Utilised spokespersons for this approach, including the interior designers and creatives behind the properties.
Outcomes
- Led with strong insights into UK and London property market to showcase London as a favourable market for investors in Asia and around the globe.
- Over 50 earned media coverage items were generated across top tier lifestyle, property and design media from in the APAC region.
- Achieved over 48 million reach with coverage from local, regional, and international media outlets.
