Epicurean Group
Enhancing a hospitality group’s F&B branding portfolio
Strengthening Epicurean Group’s presence in Hong Kong’s F&B landscape through narrative building and media engagement.
Challenge
Generating awareness and building excitement for the launch of Epicurean Group’s two new dining concepts – Aire at Lee Garden One and Landau’s at Wanchai and repositioning the group’s existing establishments – Jimmy’s Kitchen to drive new audiences to its restaurant.
Approach
Crafted unique storytelling angles which differentiated each restaurant from the vast F&B landscape in Hong Kong and built engaging profiling of each restaurant’s head chefs. Strengthened relationships with F&B and hospitality media and influencers through thoughtfully personalised and hosted tastings.
Outcomes
- Achieved 222 pieces of coverage across print, online and social media which generated excitement and sustained public awareness beyond the launch.
- Hosted 96 tastings for media and influencers specialising in F&B, hospitality and lifestyle.
- Garnered total reach from coverage of over 867 million, effectively engaging with a diverse range of audiences across Hong Kong and GBA.
