Establishing social media presence for a loyalty programme
Elevating brand advocacy for Henderson Club as Hong Kong’s most sought-after loyalty programme that offers an array of stylish and fun experiences.
Challenge
Our objective was to achieve higher growth and engagement rates for Henderson Club’s social media pages to raise awareness of Henderson Experiences and drive footfall to the Group’s brands, malls and tenants through messaging that highlighted exclusivity and fostered brand advocacy.
Approach
Built social storytelling through curated bites-sized content with new story angles and exclusive giveaways. Used a collaborative strategy with tenants to expand the audience and create stronger connections within the community. Amplified organic content and achieved tangible results by employing micro-targeted advertising campaigns.
Outcomes
- Achieved an amazing 34% growth of Instagram followers and 46% growth of Facebook followers within just 6 months.
- Reached an average of +100k accounts across Instagram and Facebook per month.
- Increased post engagement by 13 times in the first month alone, proving yet again that content is king!
