Establishing the Association of Pacific Rim Universities (APRU) as the gateway to some of the Pacific Rim’s best minds in global research and policy that shape and elevate academic research.
Challenge
Maximise awareness for APRU's “Social for AI Good” project and build thought leadership with the Foresight Workshop insights to strengthen APRU’s leading positioning and as a gateway to top Pacific Rim experts.
Approach
Leveraged a strategic communications approach to showcase APRU’s sector expertise through earned and owned media exposure. Crafted narrative to highlight APRU’s impactful research and insights and demonstrate its commitment to the advancement of education and technology development. Built thought leadership to drive positive institutional reputation across APAC media.
Outcomes
- Built a strong platform for APRU to showcase its achievements and position as a “go to” for leading research and academic commentary.
- Generated 14 earned items of coverage in top tier local and international technology and financial news media in one week.
- Achieved more than 2.26 billion in reach with coverage in local, regional, and international media outlets in one week.
- Secured a major feature interview with a regional technology media outlet.
