Launching Teleport as the newest logistics player in Mainland China, highlighting an extensive air network in Southeast Asia that’s enabling faster delivery for businesses in APAC.
Challenge
To differentiate Teleport from well-established competitors and capture the attention of Chinese businesses in a highly competitive and saturated logistics market. It was crucial for Teleport to effectively communicate its value proposition and stand out from the crowd.
Approach
Developed strategic messaging framework to showcase Teleport’s ambition (supported by proofs) to deliver next-day delivery for customers. Facilitated a first-ever media briefing in Shanghai with top tier media targets in business and trade to set a strong foundation. Facilitated exclusive interviews with top-tier media to further build brand recognition and credibility among Chinese businesses and the logistics industry.
Outcomes
- Successfully positioned Teleport as a rising star in China’s logistics market.
- Achieved +40 pieces of top-tier coverage with a reach of +90 million across print, online, social media.
- 91% of the coverage was on-message showcasing Teleport with the largest air logistics network in Southeast Asia enabling speedy deliveries.
- Facilitated interviews with select tier 1 outlets for the spokesperson, resulting in coverage.
