Introducing Kyra Lounge at Hong Kong International Airport, a groundbreaking venture by Airport Dimensions, SSP and Travel Food Services that redefines airport hospitality.
Challenge
With multiple recent openings of lounges in Hong Kong International Airport, Kyra Lounge needed to have a competitive edge and clear messaging to differentiate itself from the competition. Airport Dimensions also needed to be introduced to Hong Kong media given its limited brand awareness in the market.
Approach
Generated impressive media interest with strong and strategic messaging on behalf of Kyra Lounge. Organised an intimate and exclusive media preview event with top-tier travel and tourism, lifestyle and trade media to celebrate the official lounge launch. Ensured Airport Dimensions and stakeholders could interact with all attending media and develop a strong relationship with key reporters and columnists.
Outcomes
- Raised immediate and definitive awareness of Kyra Lounge among the target audience.
- Generated +75 items of coverage from top-tier local and international media with a reach of over 700 million across print, online media and social media platforms.
- Secured three successful interviews with Bloomberg, Moodie Davitt Report and Tatler Asia during the media preview event.
- Over 80% of stories generated landed in top-tier travel and lifestyle platforms and included all key messages, with example headlines reading: “Kyra Lounge is the new premium lounge” and “Kyra Lounge is redefining airport hospitality”.
- Garnered extremely positive feedback from the media about their lounge experience as well as organic follow up requests from travel influencers keen to share the new experience.
