Enhancing the positioning of a digital travel platform as the leading authority in the travel industry and the brand of choice in Hong Kong.
Challenge
Position Booking.com as the foremost authority in the travel industry and the preferred digital travel platform for Hong Kong travellers. Maintain and further enhance the brand’s reputation and perception among media, stakeholders and consumers.
Approach
Leveraged travel related data and trends to create diversified, valuable content for consumers to demonstrate that Booking.com is committed to assisting travellers in planning their trips. Built thought leadership to showcase the brand’s expertise and insights through in-depth interviews, media stories, and a travel prediction media event.
Outcomes
- Positioned Booking.com as a leading travel industry authority.
- Achieved +150 items of media coverage across general news, business, travel and lifestyle media in just five months.
- Generated over 263 million impressions in print, online publications and social media channels.
- 100% media attendance at 2024 Travel Trends Media Briefing.
